Liesl Laurie

Known for her strong work-ethic, humility, positive spirit and philanthropy; Accountant, Radio DJ, Brand Ambassador, Television Presenter, MC, Model, former Miss World Africa & former Miss South Africa – Liesl Laurie, has set herself apart from her peers.

In 2010 her ambitious streak saw her reach 3rd place in The Crowning Miss Soweto competition broadcast live on SowetoTV.

After the success of the competition her modeling career took off seamlessly. She was seen on campaigns and spreads for the likes of Edgars, Jet, Avon, MTN, True Love Magazine, Destiny Magazine to name but a few.

By 2014 she was set her sights on becoming the ambassador of South Africa and stole the hearts of millions with her “Cinderella Story”. She was crowned on live on Mnet and Mzanzi Magic on March 29th 2015 and went on to be one of the most influential young ladies of her time.

Within months of handing over her crown in 2016, Liesl landed a role as of one of the brand ambassadors for Discovery Insure SA, became a presenter on South Africa’s biggest independent radio station – Jacaranda FM and later on secured an amazing deal with international brand L’Oreal - Vichy Laboratoires as the ambassador for South Africa, USA & Brazil.


Social initiatives.

Liesl works vigorously in her community of Eldorado Park, Kliptown and the rest of South Africa as her aspiration has always been to be a beacon of hope for her fellow South Africans.

Current Projects

  • The Pearl Project (Founder 2014)
  • Pilgrim Oasis Community Children’s Outreach (POCCO) (Vice Chair Person)

Why Liesl Laurie?

In a world influenced by trends, Liesl Laurie has the kind of beauty and humility that will never be influenced by anything. She is the “Girl Next Door” who lights up at the click of the camera - always ready to give her best.

Liesl has a strong fan/support base on all her social mediums and her following is considerably high.

Her work ethic, hunger for success and kind spirit has helped her create a world in which she is will be an asset to any brand.